Showcasing your survey findings in a highly visual format (like charts and graphs) helps you command attention and gain buy-in from your audience by indicating unmistakable trends. This is where charts, graphs, and visuals come into the equation for your presentation of survey results. So when we want to communicate information (like survey results) effectively and efficiently, we know that visual representations are essential to success. Research indicates that the human brain can interpret images 60,000 times faster than text because more than 93% of all human communication is visual. So how do you do that? Start by leveraging visuals. In doing this (specifically within presentations) you create a scenario in which comprehension can be one of both depth and breadth. In his book Thinking Fast and Slow, Author Daniel Kahneman discusses how ideas need to be quickly and easily understood, and then built upon over time. Visuals Matter When Explaining Survey Results
In this post, we’ll look at the importance of strong visuals, how charts and graphs help highlight trends, what to do with those open-ended responses, as well as a few presentation tools that help pull everything together.
However, there are certainly some do’s and don’t’s when it comes to how you’ll go about presenting your survey’s findings. One of the most exciting parts of conducting an online survey is showcasing the findings and results when data collection wraps up.Īnd with the user feedback you’ve gathered, you can now take your survey results and turn them into awesome, insightful presentations that paint a clear path for how the organization should proceed.
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